September 24, 2001 Press Release

21st Century Solutions Designed To Meet 21st Century Challenges

GlaxoSmithKline Posts the Most Contacts and the Highest Ratings, Managed Care Pharmacy Directors Tell Cognet~X, Inc.

FEASTERVILLE, Pa.--(BUSINESS WIRE)--Sept. 24, 2001--Among the corporations most actively promoting to leading managed care executives during the second quarter, GlaxoSmithKline generated the highest ratings for its contacts, Cognet~X, Inc. reported today. According to the results of Cognet~X, Inc.'s PAR-Rx (Promotional Assessment Research) Report(TM), GlaxoSmithKline received the highest Overall Quality of Call rating among the 11 corporations that generated more than 75 contacts.

For the all of the contacts GlaxoSmithKline made to PAR~Rx panelists during the second quarter, the company received an Overall Quality of Call rating of 8.5 on a 1-to-10 scale (1 being "poor," 10 being "excellent"). Close behind GlaxoSmithKline were Aventis AG and Merck & Co., Inc., which placed second and third, respectively, in terms of their call quality ratings. Aventis placed ninth in total contacts, Merck second. Other corporations that garnered Overall Quality of Call ratings above 8.0 included Pharmacia Corp., Novartis Pharmaceuticals Corp., Abbott Laboratories and AstraZeneca PLC. Corporations receiving ratings above 7.0 included American Home Products Co., Johnson & Johnson, Bristol-Myers Squibb Co. and Pfizer. The Overall Quality of Call is one of 15 Individual Account Manager/Personnel Assessment categories on which PAR~Rx panelists rate corporations, company divisions and their respective managed care account executives every quarter.

GSK, for example, received its highest second-quarter assessment rating for Level of Rapport. Given that successful account personnel build strong interpersonal relationships--and forge relationships on behalf of their company--the Rapport attribute can be viewed as a leading gauge for corporation success in the managed care arena.

Aventis scored equally well for several attributes: Communication Skills, Dependability and Honesty. Panelists also gave Aventis comparably high marks for its account personnel's knowledge of managed care. Pharmacy directors tell Cognet~X that they respect pharmaceutical company personnel who understand the complexity of the dynamic managed care marketplace. PAR~Rx panelists gave Merck strong ratings for Accountability, Communications Skills and Dependability.

About the PAR-Rx Report

Cognet-X's PAR-Rx Report is a year-round service that provides the pharmaceutical industry with real-time, Internet-based competitive intelligence on pharmaceutical company promotion to influential managed care pharmacy directors.

The Report offers Cognet-X clients the ability to evaluate and analyze variable differences that are critically important to their decision-making process. The Report collects comprehensive data that can be segmented and analyzed to provide clients with "21st-Century solutions to their 21st-Century challenges."

About Cognet-X

Cognet-X offers the pharmaceutical industry market research, consulting and software development services that help companies build and refine their relationships with numerous customer bases, including the managed care community. Based in Bucks County, Pennsylvania, Cognet-X is privately held and employee owned.

For more information on the PAR-Rx Report or other valuable Cognet-X products, please contact Robert E. Houghton at 1-866-cognetx (866-264-6389) or via e-mail at robh@cognetx.com.

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